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Google Analytics Introduces Google Tag Manager for Mobile Apps
Google Analytics has announced a mobile apps management feature designed to improve mobile capabilities for developers. Read full story... Follow us on Twitter Join free newsletter View upcoming...
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Adobe Adds Dynamic Tag Managment To Adobe Marketing Cloud
In July, Adobe acquired tag management technology Satellite. Today, the company announced the integration of that capability into its marketing hub Adobe Marketing Cloud, which already includes such as...
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Adobe Puts Dynamic Tag Management in the Marketing Cloud
Remember Satellite? Adobe acquired the tag management company in late July. Well it’s settled in now and available as "Dynamic Tag Management" in Adobe’s Marketing Cloud. Read full story... Follow us...
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Tealium Announces AudienceStream, Real-time Audience Distribution Platform
The tag management problem is also a data problem and Tealium is ready to help digital marketers deal with both. Read full story... Follow us on Twitter Join free newsletter View upcoming events Find a...
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Ensighten takes $40M to become more common in the marketer toolbox
Source: Jojje/ShutterstockMarketers have plenty to worry about as it is. They shouldn’t have to devise technology that can help them see how people are engaging with their websites. That’s especially...
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WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?
[Editor's note: This column has been corrected to fix errors that weren't caught in the initial editing process. Thanks to those who pointed them out.] This month’s column was inspired by a very brave...
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WTF Is Tag Management? Do You Really Know, Or Just Think You Do?
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched briefly on the idea of tag management. This month, I am going to...
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Execs Stress Plenty of Opportunities #AdobeSummit
Will Adobe become the go-to company for all digital marketing technology? Company executives, speaking at the Adobe Summit in Salt Lake City today, certainly paint that picture. But a dynamic and...
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Making the Most of Dynamic Tag Managers
Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle...
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It’s Not Voodoo. It’s Tag Management
What if I told you that you could harmonize the facets of your fragmented marketing technology stack? What if I said you could more easily share customer context across those technologies? What if you...
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How Marketers Can Get a Better Handle on Data
Web analytics means nothing without website content to measure. But over the past few years, web developers and designers have increased the ways in which website content can be curated and marketed....
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8 Reasons To Start Using Tag Management, If You Haven’t Already
At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes of digital measurement. Your analytics solution, your search...
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Ensighten Buy Adds Analytics to Marketing Stack
Digital marketing tag management provider Ensighten scooped up a marketing analytics company in an deal that gives Ensighten integrated data collection, real time personalization and marketing...
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Is it Better to Build or Buy Your Marketing Cloud? [Video]
Build versus buy is a debate that precedes digital marketing clouds. It’s nothing new. But it’s hot in digital marketing. And it’s something that got a lot of people talking during the annual Marketing...
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Leveraging TagMan’s Technology, Ensighten Launches ‘Attribution’
As marketers track their customer’s journey across channels, a key factor is creating tags that follow the footsteps.Ensighten today released a new product called Attribution that is designed to make...
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